Sep 232014

too busy to networkYou know that networking is an important part of building your business. But we all have those days. Those days when you don’t have enough time to scratch yourself, let alone network!

Why don’t you have time to network?

Well, let’s see.

First I have to drop the kids off at school, then I need to run to the grocery store to pick up a few things for dinner. I must go to the bank to deposit a check that I got yesterday, then I have to meet a colleague for a working lunch.

After lunch, I promised my neighbor that I’d take her to her doctor’s appointment, and then by the time I get her back home it’ll be time to pick the kids up from school.

As soon as they’ve had a quick snack, I have to take Billy to his piano lesson, and then take Bobby to soccer practice.

And I haven’t even thought about making dinner (though I did remember to go to the store and buy the ingredients!)

Do you really think that by the time I have washed the dinner dishes I want to start networking?

Does your day look like this?

If your day does look like this, and you think you don’t have time to network, you’re seriously mistaken, my friend! If you slump down in your armchair at the end of a day like this and kick yourself for not making any new connections, then you’ve missed 8 – count them – EIGHT opportunities to get your networking on!

How can you incorporate networking into a busy day?

Could you have talked to some other parents who were dropping their kids off at school?

Could you have made some small talk in the grocery store?

Could you have had a chat with the bank teller while you were doing your banking? Imagine how many people she comes into contact with each day!

Could you have made a connection with your server, or the hostess, at lunch?

The doctor’s waiting room is the perfect place to start a conversation – have you noticed how everyone has their nose stuck in a magazine?

Picking the kids up from school offers the same opportunities for networking as dropping them off in the morning.

I’ll give you the piano lesson to take a breather while you listen to Billy’s progress, or just catch up with some emails on your smartphone.

Soccer moms LOVE to talk, so why aren’t you networking at soccer practice?

You see, networking isn’t all about promoting your business. Networking is about making connections. And making conversation. And, who knows, in the midst of that conversation, you may find an opportunity to offer your service, or sell your product.

Networking begins with building relationships. And building relationships starts with a conversation.

When you look at networking as making conversation, it doesn’t seem like work at all, does it?